Lesson series

Construction Business Management - 2023 - 18 Credits


These 18 hours of the online course will go through the following topics and provide insights to building professionals to have better knowledge of the construction-based business.

Observe and apply any change and opportunities it provides for entrepreneurs
Define the qualities and characteristics of an entrepreneur
Identify the advantages and disadvantages of various forms of business ownership while working on a business structure,
Business Plan and Company Value Statements
The purpose for developing a business plan
Identify the types of business plans
The elements of a purpose statement
The role of goals and objectives in setting up a business plan
Understand the importance of defining goals to run a business
Apply a framework for setting up goals
Business Plan Fundamentals
Identify the major components of a business plan and apply the major concept towards the development of a business plan
Develop a business strategy
Develop a strategic plan for a purpose of developing a competitive advantage and running a successful construction business
Four important points (4 P’s) of Marketing for a Construction Business
Apply the 4 P’s to a business marketing plan and be able to identify an appropriate market segment for a business
Marketing & Construction Business Success
Four ways to increase sales and profit
The most popular Customer Purchasing Models
Sales and Advertising
Develop and evaluate the sales and marketing component of a business plan for a construction-based business
Develop a credible process for finding qualifying and retaining clients.
How to make sales and to increase the profits
Sales skills to win the short & long term customers
Learn how to overcome the 5 fears of selling construction projects
Negotiation skills
Develop the best alternative to a negotiated agreement
Human resource management
Apply a methodology to the process of hiring new employees
Motivation, engagement, and teamwork
Learn how to train and reward your employees while creating a positive culture in your construction business
Employee engagement and flow
Apply management techniques that take advantage of the skillsets and talents of your workforce while producing employees that feel engaged and empowered
What can be done to reduce the risk in the construction business
Financial Management
Some of the reasons of businesses fail
The financial statements are required for a business plan
Learn the components of an income statement and understand the construction based projects
Income Statement Case Study
Financial Statements: Breakeven Point and Gross Margin
Financial Statements: The Balance Sheet
Financial Statements: Cash Flow
Financial Statements: Reading Financial Statements Case
How to Use Financial Ratios for Construction Business Analysis
Financial Statements: Cash Flow & Strip Mall Case Study
Financial Statements: Case Study Home Building

By the end of the in-depth course, learners will have a better understanding of the subject topic and gain better knowledge. The goal of the presentation is NOT to elaborate on the details but to educate the learners on how to work effectively for the best outcomes.

Textbook Publisher: Nelson Education Ltd.
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